necalli is here

In Bucharest, Romania, no one expected a hot creative scene, but here it was. Necalli's story began on the streets that bore the stories of kings and queens, dictators, rampant capitalism and transition. Alin, a man possessed by an obsession for fragrances that transcended the ordinary, embarked on a journey fueled by curiosity, dynamism, struggle, lust, and the ultimate pursuit of freedom.

 

Alin's passion for perfumes wasn't just a mere interest; it was a fervent mission to unravel olfactory tales and create scents that would be a testament to individuality. Guided by an insatiable thirst for unpredictable and inspiring fragrances, he travelled the world, seeking the essence of self-expression in every whiff of air.

 

As he roamed distant lands, Alin's vision crystallized into a brand that defied tradition and embraced ambition. It was a brand that would tell the stories people needed to hear, craft scents they needed to wear, and provide a sensory experience that encouraged them to be unapologetically themselves.

 

Thus, necalli was born—a niche fragrance house with roots deeply embedded in the vibrant soil of Eastern Europe, echoing the struggle of self-expression that resonates universally. The name itself, necalli, hinted at the rebellious spirit that fueled its creation.

 

But necalli isn't just Alin's solitary venture. It is a family affair, a collaboration of passion and dedication. Izel, the Partner, played a pivotal role in making Alin's vision a reality. She worked tirelessly to ensure that necalli's unique scents were not just confined to the creator's imagination but made available for those who dared to embrace them.

 

Bucharest, with its rich history and blend of cultures, became the backdrop for necalli's creations. Handcrafted in the heart of the city, the fragrances bore the imprint of a Romanian nose working in harmony with French perfumers, creating a symphony of scents that refused to apologize for their boldness.

 

Each necalli fragrance was more than a mere blend of notes; it was an ode to individuality, an invitation to celebrate oneself without reservation. In a world where conformity often overshadowed authenticity, necalli stands as a beacon of freedom for those who understand what it means to not have it for granted, encouraging everyone to wear their scents with pride.

 

And so, from the dynamism of Alin's obsession, the struggle for self-expression, and the partnership of kindred spirits, necalli emerged—a niche perfume brand that defied tradition, embraced ambition, and invited the world to revel in the unapologetic beauty of being oneself.